Percent. 1,500. Best Email Marketing Services for B2B for 2021 - Full Analysis. We also saw that: B2B marketers seemed untouched by the pandemic due to the average click rate and . B2C email marketing statistics. (Hint: It starts with a good amount of research) 1. Email Open Rates Depend on the Type of Email. The results for your organization, however, will be dependent on the health of your list, the quality of your subject line, and the average benchmark for your industry. Email marketing consistently generates the best ROI when compared to social media, influencer marketing, and the like. With a 27.62% open rate, emails about religion came in third. Fully 82% of B2C content marketers agree that their organization made quick . When we researched the state of email marketing in 2020, this was an email marketing stat we didn't see coming. 87% of B2B marketers use email marketing to distribute their content. According to emfluence's report, 17.8% of automated emails sent out were B2B campaigns, whereas 82.2% were B2C campaigns. Ouch. This number is expected to climb to 4.6 billion by 2025. Email list signups are going up. If you're not a member, sign up below. If you're not familiar, Campaign Monitor is part of the CM Group family of brands. 80% felt the changes were effective and 86% expected some of the changes to stay in effect for the foreseeable future. Top Performers- 18% of companies achieve ROI greater than $70 per $1 invested. Include One Call to Action. This figure is an average of 4 studies published in 2018 and 2019 by Mailchimp, IBM, Campaign Monitor and GetResponse. Average open rate. The click through rate in B2B varies according to the sources and the sectors from 1.6% to 6.46%. Email deliverability averages at 84.2%. 1. Thank you for taking the time to join us for the TopRank Marketing B2B marketing news, and please return next Friday for more of the week's most relevant B2B and digital marketing . The highest open rates are found in government-related emails, with an open rate of 28.77%. 2. Here are my three tips for B2B email marketing: 17. The average open rate across all industries was up 3.5% year-over-year in 2021, and the click-to-open rate was down 3.6%.The researchers believe both shifts were likely due to Apple's release . Email Marketing Benchmark 2021 report based on 13 billion emails. We'd love for you to join us. You can use these benchmarks to compare your company's marketing performance with the average performance of your competitors. 11th Annual Content Marketing Survey: Content Marketing Institute/MarketingProfs, July 2020 B2B Marketers' Opinions About Changes Their . This report is based on a sample of 18,316 North American-based LOCALiQ client campaigns in the outlined business categories that were running search advertising across all search . One of my favorite annual reports is from our friends at Content Marketing Institute and MarketingProfs, their annual B2B Content Marketing Benchmarks, Budgets, and Trends report. Share. Include One Call to Action. Data from over 1,500 marketers across the globe. The Partner Marketing Group is an instrumental part of our content strategy and has helped us increase organic sessions on our site by 68% in the past year. (Statista, 2021) LinkedIn is the largest B2B display advertiser in the U.S. at 32.3%. Increase awareness. Or told regular people, either: 74% of people use Facebook for professional purposes. The average open rate for all industries we analyzed is 21.33%. To learn about how to calculate these and other important metrics, check out our post on email marketing KPIs. ( Statista, 2021) More than 306 billion emails are sent and received each day. The report, which includes 19 pages of email marketing insight, is now available to . Thus, content marketing is bringing in an estimated revenue of $10,000 a month. The benchmarks report was based on an analysis of data from more than 100 billion emails sent by marketers through Campaign Monitor's platforms in 2021. Millennials overwhelmingly prefer communications from businesses to come via email, and as they rise into the upper ranks of workforces, they'll be the B2B buyers you're trying to reach. 59% of B2B marketers cite email as their top channel for revenue generation - Backlinko. Increase conversions. clicks and unsubscribes by industry for B2B and B2C markets. The average email bounce rate is 2.76%. Email marketing has an ROI of 3600%. Earlier in the post, I referenced that the average open rate in 2019 was 22.15%. Email open, conversion, and clickthrough rates. This year's industry benchmarks show marked changes from previous yearsa major increase in total emails sent as well as increased opensand these changes led to better results for almost every industry. Pageviews. Average conversion rate for landing pages in 16 industries: 9,6%. B2B emails get a lower open rate of 20.8%. A recent study by Hubspot found that when an email has a personalized call to action, the email will perform 202% better than the ones with basic CTAs. The average bounce rate is between 30- 60%. Email Marketing Benchmarks 2021. The state of B2B email marketing. Next to each conversion rate we've also included a suggestion that comes from our experience working . Open rates increased 2X for brands in the retail sector when they used to send time optimization (STO) for their audience - Netcore, Email Benchmark . It's also a top free organic distribution channel for 87% of B2B marketers. Email is the preferred form of communication for 73% of millennials. As the life cycle of this process is long, it is time that marketers start automating responses and actions to hasten customer conversions. - Sign-up.to 2015 Email Marketing Benchmark Report (2015) 53% of total email opens occurred on a mobile phone or tablet in Q3 2014. The first benchmark in this category is the open rate, or how many of your email subscribers actually open your email when it arrives in their inbox. These presentation materials equip digital marketing leaders with the key findings from Gartner's first annual Digital IQ: Email Benchmarks 2021. 46% of B2B marketers use it, too - more than the 33% of B2B marketers who use LinkedIn. Email marketing benchmarks studies by Campaign Monitor and Mailchimp featured data from more than 25 industries. We analyze best practices for this tried-and-true channel. Business Video Benchmarks: Content, Engagement, and Distribution Trends . Email Open Rate. B2C Emails vs. B2B Emails . A good email open rate meets the average, which is 20.94%. In 2021, 319.6 billion emails were exchanged every day, while in 2022, this figure should have reached 333.2 billion . Experts expect that number to grow as high as 4.48 billion by 2024. Events are likely to be key area of focus in the year ahead, with more . While our database is heavy on automated triggered emails, the Data & Marketing Association has identified a number of other key email marketing ROI statistics. In addition to coming up with compelling copy, make sure it fits within optimal character and word limits. B2B email marketing tip #2: Nurture leads based on their behavior. For every $1 you spend on email marketing, you get $43 in return. The Partner Marketing Group is an instrumental part of our content strategy and has helped us increase organic sessions on our site by 68% in the past year. How to create a B2B marketing strategy: Alright, so now that we've touched on the *why* behind a documented & research-backed strategyit's time to talk about *how* you can do it. There's a slight difference in email open rates between B2B and B2C industries. Best Email Marketing Services for B2B for 2021 - Full Analysis. Microsoft reports that 29% of searches, direct hits, and social media posts are coming from search engines. Gartner's email marketing benchmarks measure B2B and B2C brands from six industries and rank their performance. . According to 65% of the B2B respondents, the top source of sales and marketing leads is referrals, showing the value in word-of-mouth marketing and developing good relationships with current customers. 43.5% of all emails are opened on mobile devices. The average weekly signups per account have increased by 34.9% since March 9, 2020. The average email click-through rate is 2.02%. The global email marketing market was valued at $4.51 billion in 2016 and is expected to be valued at $22.16 billion by the end of 2025 (Newswires, 2022). B2B Conversion Rate by Industry. 9.) If you are responsible for driving results for your B2B company via email marketing, this is the presentation for you! 9.) Perhaps unsurprisingly, when looking at the least successful tactics for bringing in leads, PR (9%), print advertising (3%) and direct mail (3% . Email Marketing. The rule of thumb is any reporting metric that does not support business objectives should be considered meaningless. Statistics (2022) In this guide, you'll find 30+ B2B marketing statistics to have on your radar for 2022. The WordStream research shows that search traffic, direct and social media traffic amount to 29%, which is above average. Email Marketing Usage. This year, it's more important than ever because the ground has shifted under all of our feet, and understanding the world we face during Covid and into 2021 is . Beyond content, they are a seamless extension of our marketing team who understands our business, our brand, our methodology, and our passion for educating and empowering our customers . Over 290 billion emails are sent and received each day, globally, per 2019 estimates.. 3. Insights and predictions from our leading people and partners. Email marketers collectively crafted more enticing subject lines in 2021. 1. Today, we're excited to announce the release of our unique email marketing study - the State of B2B Email Marketing - which is a study of how 1,000 B2B companies use email marketing to communicate with their audiences. Our 2021 Digital Experience Benchmark Report found that almost 1 in 2 visitors would rather leave than spend time on your site. This shows a much lower response in some sectors such as Events, Education, and Legal Services. And what a year it was. Furthermore, 66% expected their 2022 content marketing budget to increase over their 2021 budget. Welcome emails have an open rate of 86%. 1. According to data from 2016, email campaigns are ranked 4 in terms of conversion rates. For example, the Education industry's average is 25% while the Electronics industry is only 19%. Marketers Surveyed. Hence, one of the top B2B marketing trends for 2021 is automating your email marketing. It doesn't matter how well your B2B email marketing material is written, though, if you don't include a call to action. A recent study by Hubspot found that when an email has a personalized call to action, the email will perform 202% better than the ones with basic CTAs. Email marketing benchmarks by industry for Q122. 19.21%. Using the techniques listed above and based on data of more than 99,000 emails sent during the last 10 months, my average email open rate is 40.9%. Top 2 most used email clients by market share are iPhone (29%) & Gmail (27%) respectively. Drive engagement. Bounce Rate Benchmarks by Industry. Unlike most stats posts, all of these stats are 100% up-to-date. Our findings tell us that email is most certainly not dead. Base: B2B content marketers who answered each statement. Jon Miller, VP of Marketing at Marketo, provides an inside look into email marketing benchmark results by industry average and Top Performers across multiple categories: Top Goals and Challenges; Capabilities driving the most ROI Download the Full Report. Correctly used, email metrics form part of a virtuous circle of improvement. 46% of marketers consider email marketing an important lead generation tactic, while 47% consider it important for lead nurturing. A new report by HubSpot, Litmus, and Wistia to help marketers prioritize their strategies and outperform their goals. Unique opens and/or open rate. Together, we make up one of the largest email marketing companies in the world. . Average ROI - 3,800%, or $38 for every $1 invested. Beyond content, they are a seamless extension of our marketing team who understands our business, our brand, our methodology, and our passion for educating and empowering our customers . This Email benchmark compilation 2021 from . Content marketing budgets grew and are expected to continue to grow. Forty-three percent of respondents who are familiar with their company's content marketing budget said their 2021 budget increased over 2020. Use these benchmarks to identify current trends and top performers in email marketing across 1,200 B2C and B2B brands from six major industries. Though the process involves estimates, it still produces an ROI. That's 85% higher than the average open rate. In fact, I go back and update this page with new stats every 6 months. Approximately 376 billion emails will be sent and received in 2025. ( Statista, 2021) There are 4 billion daily email users. In 2022, 4.03 billion people around the world use email. Because while Facebook might have a reputation for not being for B2B marketers, nobody seems to have told B2B marketers that. Email turned 50, the pandemic continued, and B2B marketers continued to deliver value to their customers. Abandoned cart emails convert 3x more than other automated emails. In this guide, Campaign Monitor breaks down our key findings from the 2020 datasuch as which industries saw the greatest spike in . Not Another State of Marketing Report 2021. The report, which includes 19 pages of email marketing insight, is now available to . Even in 2021, email is very much alive and kicking. No. The average email spam complaint rate is 0.01%. As confirmed by Statista's figures, the daily volume of emails sent and received grows steadily. B2B Content Marketing Benchmarks: Your Guide for 2022. Again produced by MarketingProfs and Content Marketing Institute, and sponsored by ON24, the annual report offers insights into B2B content marketing benchmarks, budgets, and trends. 4. Based on research and lead generation online marketing campaigns with manufacturers and industrial companies, we found: The average pages per session are two pages. The state of B2B email marketing. The online boom caused by the corona pandemic has reinforced the trend towards digital messages even more - in the B2B segment too. The average click rate in B2B mailing is 3.06%. Emails sent by hobbies entities come in second, with a 27.74% open rate. See page 42. I'm sure all of your emails are great. The average spend of a user is $100. Today, we're excited to announce the release of our unique email marketing study - the State of B2B Email Marketing - which is a study of how 1,000 B2B companies use email marketing to communicate with their audiences. Average performance across industries. Tuesday, Wednesday and Thursday are the strongest performers, accounting for around two-thirds (63%) of registrations." That reflects findings from some of the email marketing benchmarks published by email software vendors. Given the unique changes and challenges of 2020, we added a set of questions to gauge marketers' responses to the pandemic in the short term and as they plan for 2021. That's right - 40%! The best email marketing platform for your B2B should include features that focus on CRM to help manage your customer relationships.You should be able to A/B split test your campaigns, create automation workflows, and list segmentation to send relevant content to the right businesses.. 1. This goes double when you're working out the differences between sending a B2C email and a B2B email. These statistics should give you an idea of what to expect from your own email campaigns. One problem that can occur in email marketing is the lack of personalization that comes with automation. Join Mailchimp & Co. (Whether you're new or have a Mailchimp account) B2B email marketing tip #4: Play the "long game" and set KPIs for each email marketing campaign. The 11th Annual B2C Content Marketing Benchmarks, Budgets, and Trends: Insights for 2021 report is based on data from a survey of 233 business-to-consumer marketers. Here are eight email marketing trends that can supercharge your 2021 strategy. 2021 is a wrap! Digital marketing leaders should use Gartner's email benchmarks to keep a pulse on the successful strategies and priorities of leading brands in and out of their industry. In this situation, the ROI would be 100%, as the company is spending $5,000 to make $10,000, with a net profit of $5,000. 2. The average email open rate is 25.85%. Data source. Total Potential Email Reach and Demographics. That's why you absolutely need to segment your audience for your B2B email marketing. This important lesson should be learned by the marketer in 2021. B2B Lead Generation Benchmarks For 2020. According to the Email Marketing Benchmark . According to a report, nearly 4.2 billion people will be using emails by 2022. Search engine optimization (SEO) and email are "legacy" marketing tactics but in 2021, they're more important than ever for B2B tech marketing. But not every email is going to work for every contact in your database. So if you're sold the why of a B2B marketing strategy, keep readingit's time for the how. 25% of marketers would only be happy with a 20%+ conversion rate. Correctly identifying your audience is one of the biggest obstacles in email marketing. This important lesson should be learned by the marketer in 2021. There were an estimated 3.9 billion email users in the world in 2019 and this number is forecast to grow to 4.3 billion by 2023.. 2. It doesn't matter how well your B2B email marketing material is written, though, if you don't include a call to action. Customers don't just want to feel like another cog in the works; they want to feel valued by the companies they invest in. Personalization in Email Marketing. TopRank Marketing 50 Best Marketing Blogs To Follow In 2021 MarketSplash; . Top performers (75th percentile) convert at a median conversion rate of 25%. So if you're looking for B2B marketing stats that are relevant today, you'll love this list. The latest Facebook statistics give them over 2.2 billion monthly active users. Benchmark Team writes on February 27, 2020. You can read the full results of the research hot off the virtual presses today in the 11 th Annual B2B Content Marketing Benchmarks, Budgets, and Trends: Insights for 2021 . Which shows how important email as a communication medium can be. 3. Email Marketing Benchmarks. Run nurture campaigns (Kinsta) Email marketing has an ROI of 4,200%. Subject lines should be between six and ten words long, or between 28 to 50 characters, research shows. The DMA's Email Benchmark Report 2021, sponsored by Validity, analyses data from a cross-section of the industry to provide an overview of the email's key success measures. Impressions or reach. LinkedIn has over 774 million users, with roughly a quarter of them being U.S. internet users. When you segment your audience, you can get more specific about your copywriting and your offer. B2B email marketing tip #3: Create personality-filled email newsletters. See below for a list of common business objective, and a sampling of best-fit metrics to measure success. The average bounce rate was much better, dropping from 0.88% to 0.55%, similarly to the unsubscribe rate . Receiving the 2022 Mailchimp & Co Benchmark Report is just one benefit of being part of the community. Needless to say, it's a must-have B2B marketing strategy. 50% of the world's population use email. The best B2B marketing strategies using email. And, of course, Facebook still dwarfs . In our annual Email Marketing Benchmarks Report, we take a look at who sent the most email, number of unique clicks, and results from holiday sending. . Mobile users check their mobile 3x times more than non-mobile users. B2B email marketing tip #1: Segment subscribers and personalize your emails. An email marketing strategy is important in 2021 Traffic from emails has an average conversion rate of 4-5.5%. Beyond The Benefit of Targeted Email Lists. Automating this procedure will help sales and marketing teams too. Related guide Your One-Stop Guide For B2B Email Marketing to Drive Sales. According to the Data & Marketing Association's 2019 Email Benchmarking Report, B2C emails average a 21.9% open rate. In this section, we present the average conversion rate for 25 B2B industries. The 2021 B2B Content Marketing Benchmarks, Budgets and Trends report placed a special emphasis on understanding how organizations responded and adapted to COVID-19. Take a look inside. Email has a 30.7% open rate across industries ( Statista, 2019) Email has a 2.9% clickthrough rate across industries ( Statista, 2019) Email marketing averages a 3.71% conversion rate ( Optinmonster, 2020) While you can use these email marketing statistics as benchmarks for the success of your . . The average email unsubscribe rate is 0.11%. Last year saw higher average open rates across all industries (27.91% compared to 25.35% in 2020), but a slightly lower average click rate, which was 3.82% in 2020. - Sign-up.to 2015 Email Marketing Benchmark Report (2015) Events (66,9% of opens), Online Services (52,9%) and Property (50,8%) sectors show the highest levels of mobile email consumption. (eMarketer, 2021) Since early 2020, LinkedIn live streams have more than doubled, increasing by 158%. their content marketing. Follow character and word limit best practices. The most recent 2020 GetResponse Email marketing benchmarks sector summary also includes unsubscribe and spam rates in the full report. The global e-mail marketing market was valued at $7.5 billion in 2020 and is projected to increase to $17.9 billion by 2027. With more than 100,000 active customers, Klaviyo's ecommerce email marketing metrics are some of the industry's most reliable. The average open rate across all industries was up 3.5% year-over-year in 2021, and the click-to-open rate was down 3.6%.The researchers believe both shifts were likely due to Apple's release . 7. Automation is the key to ace marketing in 2021. The average session duration is 1 minute to 1 minute 30 seconds. For this report, we analyzed over 100 billion emails sent across our platforms in 2021 to give you the most comprehensive benchmark data and email marketing stats to date. Published: 07 September 2021 Summary. The companion report on business-to-business (B2B) content marketing was published in late October 2020. In addition to the marketing and sales benchmarks above, there are also a few important B2B email marketing benchmarks. The benchmarks report was based on an analysis of data from more than 100 billion emails sent by marketers through Campaign Monitor's platforms in 2021. The email marketing software market is expected to grow from $1.24 billion in 2021 to $2.53 billion in 2028 at a CAGR of 10.7% (Fortune Business Insights, 2022). Video in email marketing can increase open rates by 19% and click rates by 65% while reducing unsubscribe rates by 26%. The average email click-to-open rate is 9.94%. What the report does say about email solicitation is "mid-week promotional emails perform best. Email marketing is a part of the online marketing mix that is here to stay - also in the new decade. 6. Seventy percent of respondents in the survey from Content Marketing Institute and MarketingProfs said the pandemic had a major or moderate impact on their content strategy, with . According to data from 2016, email campaigns are ranked 4 in terms of conversion rates. . April 8, 2021. Dig in to see where you stand on email open rates, click rates, conversion rates, and revenue per recipient in comparison to your industry's average.