The segment of the business market that seeks to achieve goals other than the standard business goals of profit, market share, and return on investment consists of: A. institutions B. resellers C . Buyers have limited purchasing power. All of the above. A) In a perfect capital market, a firm can increase its value by issuing debt (rather than equity) to finance a project, because the cost of debt (rp) is always smaller than the cost of equity (TE). The business-to-business (B2B) market includes people who buy products to: answer choices. There are more transactions in B2B markets and more high-dollar transactions because business products are often costly and complex. 17. False. . Answer: (b) 6. There are also fewer buyers in B2B markets, but they spend much more than the typical consumer does and have more-rigid product standards. The following are the differences between horizontal and vertical markets: Horizontal markets focus on a target demographic that can be found in various industries, whereas vertical markets focus on one specific consumer who is only found in the vertical market. Explain whether the observation appears to contradict the weak, semi-strong, or strong form of the efficient-market hypothesis. Family planning policies seek to limit population growth. Answer. D) Strategic planning deals with adapting the firm to take advantage of opportunities in its changing environment. The environmental influences of the level of primary demand, the economic outlook, and the cost of money all make their way into the decision. Q #9: The resistance of employees in an organization against flexibility, growth, and diversification can be overcome by developing: A. Horizontal markets are much broader than . I. B2B markets differ from B2C markets in many ways. A. Businesses spend most of their advertising rupees on business-to-business markets. A. Marketing products is easier because consumers are willing to buy. A company does not need a large size to facilitate, and benefit from, the globalization of markets. It refers to the sale of goods and services for the purpose of personal consumption. An economic buyer is a typical member of the DMU. Brand element is also known as: a) Awareness b) Recall c) Identity d) Image 3. Read Paper. Which of the following is considered a "key player" in the marketing industry? a distributor. connector demand. (1) Marketing was not a subject then. an institutional buyer. These are described below: 1. 4. Lay out all of your research and organize it using different sections. Make other products. The shift toward a more integrated and interdependent world economy is referred to as globalization. 1. . Options. Term. c. Buyers are usually not skilled at comparing competitive product offerings. All of the above. III. Market research methods allow organizations and individual researchers to discover their target market, collect and document opinions and make informed decisions. Conclusion c. Each party has the ability and desire to indulge in exchange. Business suppliers use social networking sites sparingly as these sites discourage businesses from shopping for all their needs b. Naturally, business thrives when the economy is growing, employment is full, and prices are stable. Which of the following statements is true? 3-98 b p. 115 B Which of the following is not a correct statement of a change that will affect how companies do business in Europe's single market: a. harmonization of product standards Q. Firms without a business plan are less likely to close down than firms with plans. The demand for business products or services depends on the level of activity that the buying organization can create in its own markets. Both economic and personal factors play a part in buying decisions. (b) Improving the quality of life for consumers by selling them products and services. Explanation: For developing a web presence for a business you can so many things such as creating social media profiles, launching a good UX website but it requires a tight budget for it but the most effective and easiest thing that you can do that will be loved by your user is by creating a mobile app so that any customer can place an order for the products they need. Covenant Books is an international Christian owned and operated publishing house based in Murrells Inlet, South Carolina. Definition. Which of the following is not emphasized by Japanese business culture: a. self-denial b. harmony and consensus c. market share d. independence 33. Information from interviews or focus groups within your target market. Answer: TRUE: 75) Customer focused marketing advocate serving all customers' needs at all costs. It is a process whereby people exchange goods and services for money. Market research is defined as the process of evaluating the feasibility of a new product or service, through research conducted directly with consumers. d. It includes selling stationaries to students. Business suppliers use social networ. (4) Small-scale enterprises dominated the economic scene. It is a free program and also provides certificates at the end of the final exam. When Tata Steel notices a drop in the demand for steel as a result of a decline in ultimate consumer demand for automobiles, this illustrates the concept of: derived demand. B) buyers and sellers are brought together for a commission.C) brokers build a pool of price information through their extensive contacts. A. Answer. The modern economy is essentially made up of three distinct sectors: primary, secondary, and tertiary. The purchasing process is different in both cases and the following is a list of the stages involved in B2B buying: Step 1: Recognize the Problem. Commitment to opportunity. D. flexible credit terms. Question 3 options: True. Each party has something that is of some value to the other party. Tags: Resell them. A. The four different . The main difference between B2B and B2C is who the buyer of a product or service is. True B. In brokered markets:A) the commission charged by brokers is a lower cost to buyers and sellers than the cost of direct search. II. Question 4 (10 points) Money markets are markets where equity securities and debt securities with maturities of greater than one year are traded. 1. d) All of the above 2. Discuss the following marketing approaches for your airport . Loyal customers are less profitable than those who are price sensitive and perceive no . To do marketing surveys Answer Question. To position his business, John may consult the 5 Ps of marketing in the following manner: Product: By-the-hour jet ski rentals for people who are in the city for a short duration of time. b. Franchise Google Digital Garage is an online program where you can learn about the fundamentals of digital marketing and also help to make your online businesses visible to more customers with fewer investments. B2B markets differ from B2C markets in many ways. Customers in consumer markets initiate a direct demand with their purchases. Make other products. 10 Reasons Why B2B Marketing is Special and Different to Consumer Markets. True False 3. 6.) Drawing up a business Plan B. Covenant Books specializes in all genres of work which appeal to the Christian market. We believe that there are ten key factors that make business-to-business markets special and different to consumer markets. 2. b) He is easily approachable. The business-to-business (B2B) market includes people who buy products to: answer choices. Each party has to arrange its own logistics system. 11 Premium Courses By Google For FREE With Certificate; What Is Google Digital Garage Course? John is considering operating a jet ski shop catering to travelers and tourists. Which of the following statements about population is correct? Business buyers purchase goods to make or resell a product to others at a profit. (c) They link the households which save funds and business firms which invest these funds. Which of the following types of business organizations reduces or limits the risk of its stockholders: A. On the other hand, when the economy is slowing (or stalled) and unemployment is rising, people have less money to spend, and the marketer's job is harder. Term Buying Center Definition According to the text, marketing means "selling" or "advertising." 2. a. (5) 41. External legitimacy for a firm is best established by creating business plans. The buyer is buying the product to achieve some sort of business advantage. d. a dealer. Each party has to arrange its own logistics system. Select one: a. False. Which of the following is true of business markets? Each party has something that is of some value to the other party. B. attractive product displays. 1. One fact you should always remember about business markets is that it is a business to a business transaction where one company buys . Actually, making goods or performing services is called marketing. False 3. Implementation of strategies C. Analysis of the internal environment D. Strategic restructuring E. All of these are true Answer: E 11. connector demand. A limited liability form to be signed by . A. 16. (a) An organizational function and a set of process for creating, communicating and delivering, value to customers and that benefit the organization. 1) Which of the following is true of strategic planning in a firm? The target group for marketing of Internet Banking is a) All customers. 2. c. Each party has the ability and desire to indulge in exchange. The planning team comes up with a list of options . After you analyze the market, it's time to take a look at your findings. Learn more with market research types and examples. These entities can conduct business with each other as they see necessary, and consumers can buy and sell at their . Establishment of strategic direction f Chapter 1: The Strategic Management Process B. a. Identifying and understanding global customer needs means that the international marketer . D) All of the above are true of broker markets. True False 2. A. Holistic B. Demand-based C. Direct D. Relationship E. Synthetic Answer Question. False. We have a collection of 200+ online marketing quizzes for you that will help you identify knowledge gaps and build confidence. As a . A) I and III B) I and II C) II and III D) I, II, and III D ) I , II , and III 99. It is estimated that marketing costs about 50 percent of each consumer's dollar. (2) People was not a subject then. Answer: (b) 6. b. Which of the following statements is true when marketing your business online? Answer (d) All of the above c. It has long and indirect channels of distribution. Business suppliers use social networ. In some countries, in-migration comprises a significant amount of population growth. Which of the following is true of relationship marketing? Press Release Service by Newswire.com. Answer: FALSE: 76) The marketing concept is entirely consistent with serving only segments of the customer population . 74) The environment in which marketing and marketers operate is dynamic and usually outside the control of marketing managers. False. Resell them. Which of the following observations, if true, indicate market inefficiency? 30 seconds. Ans. View Answer. If you are looking forward to becoming a marketing guru, there is no better way to assess your knowledge than quizzes. A. C. Managerial domain. C. free delivery. Machine malfunction, firm introduces or modifies a product, etc. When Tata Steel notices a drop in the demand for steel as a result of a decline in ultimate consumer demand for automobiles, this illustrates the concept of: derived demand. A. 1 answer below . b. Term Systems selling (or solutions selling) Definition Buying a packaged solution to a problem from a single seller, thus avoiding all the separate decisions involved in a complex buying situation. A business cycle is basically defined in terms of periods of expansion . This is quite an unfortunate mistake as the two, though similar in concept, are very different. Marketing Quizzes & Trivia. Today, most international migrants are refugees. Analyze your findings. True B. a dealer. Strategic management includes the following: A. c) All computer literate customers. For instance, in both cases, people are involved in the process of evaluating the necessity of goods and products and at the same time carry out different roles in ensuring that they attain satisfaction of such needs. 2. Among major players in business markets include fisheries, agriculture, mining, transportation, construction, mining, communication, finance, distribution and insurance services. B2B Email Marketing. 2. A business buying situation in which the buyer purchases a product or service for the first time. marketing has the aim of building mutually satisfying long-term relations with key parties such as customers, suppliers, distributors, and other marketing partners in order to earn and retain their business. True: Of the following, which is one of the central principles recommended in this chapter for firm organizing itself for international business: Organize value-adding activities along lines of comparative advantage In the "developed" world only, rapid urbanization is reshaping population . Competitive markets channel the self-interest of business leaders toward social prosperity. Even the company's Products navigation menu includes how the product can "Get Your Business Online" and "Market Your . In a business setting, major purchases typically require input from various parts of the organization, including finance, accounting, purchasing, information technology management, and senior management. Business suppliers use social networking sites sparingly as these sites discourage businesses from shopping for all their needs b. Definition. Strategic sourcing is about understanding the markets you're purchasing from inside and out and learning from your own organization and your suppliers' organizational processes, working as a mediator between suppliers and your organization, and capturing information and using it to improve relationships. 1.40Select the statement that describes what should be done prior to starting a successful business to remedy high failure rates of enterprises. Use them in day-to-day operations. Not all business markets are the same - that's especially true of the modern business markets. Laborers and workers work for these companies. All of the above. The prisoner's dilemma basically provides a framework for understanding how to strike a balance between cooperation and competition and is a useful tool for strategic decision-making. C. Typically, the higher-performing firms in any industry tend to be those who do not have any business plan. b. The following categories are B2B marketing channels bound to connect you to your target audience. True. B) In a perfect capital market, purely financial transactions always . Our marketing mechanism is deemed successful only if -. It is a way to promote business and improve profit too. d. View Answer. B. Intrapreneurship. False 4. One of the most common mistakes people make, when it comes to commercial transactions is thinking that business markets (B2B) are the same as consumer markets (B2C). Do share the quiz with friends who are into marketing. True B. The essence of customer value management . Which of the following is true of relationship marketing? It is a process whereby people exchange goods and services for money. D. Many monopolies are government-created. Political structures often channel self-interest toward social destruction. Question. Prior to the Industrial Revolution, selling was no problem and no sales team is required because. Unformatted text preview: Finance I, Problem Set 6 Questions: Market Efficiency 1. Strategic (management) planning is a managerial process of developing and maintaining a match between the resources of the production department and its product opportunities. (a) True (b) False. Vertical markets vs. horizontal markets. A business market is made up of groups of people who buy goods and services to use in producing other products, to resell, or for their own use in their day-to-day operations. It includes many activities that are performed even before goods are actually produced and continue even after the goods have been sold. Marketing Mix is the most visible part of the marketing strategy of an organization. Answer: b. a user. (3) People don't want to sell anything. True. A. Which of the following is TRUE about Business-2-Business markets: a. there are more individual buyers than in B-to-C markets b. the demand is elastic c. the demand is stable d. B-to-B markets are more geographically concentrated ------------------------------------------------------------------------------------------------------------------ 2. B. ii. a. Land, buildings, materials, resources, and money are owned by businesses and consumers. Marketing plays an essential role in creating customer satisfaction. marketer suppliers or vendors distributors or retailers all of the above 18. A You need a website to show up in search results B You'll reach a similar client base to the one you have in the real world C You'll be seen by the same volume of customers whether you use search advertising or not D Social media is a great way to engage your audience an institutional buyer. Which of the following statements is true of business plans? A. it includes goods such as portable drills, power tools, and microcomputers which of the following statements is true of accessory equipment? Answer: b. a user. Q. Which of the following is true about the consumer-focused marketing mix? 2. Loyal customers are less profitable than those who are price sensitive and perceive no . Hiring of competent staff C. Identifying a good Target market D. Feasibility analysis of an apparent opportunity ANSWER:D. There are also fewer buyers in B2B markets, but they spend much more than the typical consumer does and have more-rigid product standards. Chapter 01 Globalization True / False Questions 1. Include sections for your purpose, target market, and competition. True False 19. Business markets have fewer sellers and buyers in any market segment than do consumer markets. Email marketing is a tried and true method of reaching both individual consumers and business customers. Tags: Term. Marketing plays an essential role in creating customer satisfaction. Use them in day-to-day operations. The growth of powerful communications technologies and the emergence of world cultures create the condition for global markets. 3. a. Google Digital Garage is an online program where you can learn about the fundamentals of digital marketing and also help to make your online businesses visible to more customers with fewer investments. a. For additional information or media inquiries, contact Covenant Books at 843-507-8373. 30 seconds. The most formal and best definition of marketing is ___________. 6. One way to segment a market is according to whether the purchaser is a consumer or a business-to-business user. (d) All of the above. Key Takeaway. The most formal and best definition of marketing is ___________. 4. (b) They allocate funds available for investment into their most productive investment opportunity. Question 3 (10 points) Finance is the study of how individuals, institutions, and businesses acquire, spend and manage money and other financial resources. Each organization has its own objectives, policies, procedures, structure, and systems to learn. Question. 1. (5) None of these.
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