unique open rate vs open rate

By specifying unique link clicks, UCTR avoids some of the noise TCTR fails to account for. You can measure CTOR by using this equation; Number of Clicks / Number of Opens (multiplied by 100 for a percent) = your CTOR. In this post, well look at how you can create a Unique Open Rate grand total that matches the unique rates you saw in Classic Insight. Click To Open Rate (CTOR) is the percentage of unique clicks and unique opens for your email campaign. Lets use an example: You send an email to 1,000 subscribers. Click-through rate was 2.4% and click-to-open rate was 11.6%. Do it well, and segmentation is one of the best tools for increasing email open rates. For example, if you send an email to 500 subscribers and your email receives 200 clicks and 250 opens, then your Click-to-Open rate is 80%. Four percent is a good, unique open rate for those. Meanwhile, youd expect to see much higher open rates for a welcome email or a shopping cart abandonment email. Email Analysis by Send Date; Opened Sends In this case, your click-to-open rate is 10%. These two things open rate, and unique open rate are the same thing. Some companies use a bit more refined formula for open rate calculation with three variables: Total recipients how many email addresses are on your mailing list. Automotive: 17.7%. Features. One open is counted for each recipient that opened the email.-Unique Open Rate: The unique opens divided by the total number of times an email was delivered. Hope that makes sense! How To Calculate the CTOR. When planning and initiating an email marketing campaign, it's important to outline the metrics that tell you about the success of your tactics. Open rate (%) = (number of opens / number of emails delivered) * 100. Open Rate (physical mail): The rate at which a piece of mail is opened within 30 days as determined by the recipients conscious and sub-conscious judgments about the un-opened mail piece; this decision is often made in 35 seconds. It wouldn't be hard to test to verify. If an open rate is strong, it usually means your subject lines resonate with your audience. Total clicks = 6. If you just relied on open rate and UCTR, you might think your email marketing program is suddenly failing, losing 33% of its performance from one send to the next. Unique open rate the unique number of individuals who opened an email at least once. Feel free to share this content so others can also learn how easy it is to keep track domains performance using CR as a guidepost. So the difference is you could have 200 opens on an email but only 10 people have opened it 10 times. Click rate: 10% Click/open rate: 20%. Open rate can be used as a complementary metric when A/B testing subject lines within an email campaign. Source: SendX. The overall average open rate is 16.97%, with a 10.29% CTR - how do your email rates compare? If you improve CTR but decrease revenue, thats not a win. Maybe youre asking about unique opens versus total opens. There are two types of bounces: Among our clients, we typically see welcome email open rates of 25% to 65%, and cart abandonment email open rates of 25% to 45%. According to USPS, an average American household receives more than 400 pieces of direct mail every year which has prompted brands to find unconventional ways to stand out from their competition. Click-to-open rate: Total unique clicks divided by total unique opens; Unsubscribe rate: Total unsubscribes divided by total emails delivered; Step 6: Notes: Fill out any two of the metric boxes. More specifically, its the number of unique opens divided by the number of emails sent minus any number of bounces. Email Open Rate The email open rate is - you guessed it - the number of people that actually decided to open (and hopefully read) your email. Email click rate Open rates can be affected by a range of factors and this means that the idea of achieving a 100% success rate is simply not feasible. Measuring open Click To Open Rate (CTOR) is the percentage of unique clicks and unique opens for your email campaign. Creative Tools. Results calculated here may be used as part of a benchmark. Don't enter any special characters, such as $!% etc. It can also be an indicator of brand goodwill over time when open rates increase, consumers trust may be increasing. An open is recorded when the images load within your email message. First things first, its important to differentiate the open rates you can expect to achieve with an opted-in list vs. a purchased email list . The unique open rate counts only the first time a subscriber opens your email. Send 1 open more than once still gets 100%. As a quick refresh the current Unique Grand total will dedupe records to give you a true grand total. Naturally, a cold email list will have a lower open rate, with a 3-5% open rate considered to be a slam dunk. To calculate the click-to-open rate, the formula is simple: You start by dividing the number of unique clicks by the number of unique opens. If you have 1,000 subscribers and 200 opened the email at least once, you have a 20% unique open rate. HubSpot Statistics. If a user opens your email messages multiple times or a bot opens them thousands of times, it can impact the total open rate and create an illusion of a successful campaign. Now, you can calculate your average open rate (and averages for other statistics) over the past 1-4 quarters. An email open rate is the percentage of your newsletter or email subscribers who open your campaigns. Unique Opens: Represents the number of individual people who opened your email. CTOR (click-to-open rate) measures how many people who opened your email clicked on a link. Open rates, click-to-open rates, click rates, unsubscribe rates, forward rates, and bounce rates; View metrics for split test emails to see how each message performed; Set a date range to see how your campaigns performed during a specific time period; Export the data into a CSV, TXT, Excel (2007 or later), JSON, HTML, or Markdown file In order to track an open rate, the recipient must allow HTML to be displayed, as well as images to be displayed in the message when they view it. Click to Open Rate (CTOR) Click through Rate (CTR) Open Rate (OR) / Unique Open Rate (UOR) Unsubscribe Rates; Conversion Rate (CR) Click-through Rates (CTR) and Click to open rates (CTOR) are very critical. It is an effective measure of how compelling your content is relative to the quality of your target list. Its the percentage of people who opened your email who then clicked a link within that email. Opened Sends: The unique opens for the emails that were sent. Unique open rate is a bit different from open rate. Sadly, they arent. A relatively low value for this metric is typically related to a few common factors, including emails that are irrelevant to the lead's interests, If the same recipient opens your email multiple times, they still only count as one unique open. Your click to open rate evaluates the percentage of people who click the email against the total number of subscribers it was sent to. Whether you can consider yourself to have a strong open rate typically depends on the industry you're in. The average open rate across all industries is 21.33%, according to Mailchimp. Typically if your open rate sits at around this percentage, you can usually consider your campaign to be successful. Depending on these variables, a good CTOR can vary from 20% to 30% for promotional campaigns, and 30% to 40% or higher for triggered campaigns. Customers feel like they are a part of an exclusive club with access to new trends. There is a slight difference between these. The narrow difference between the segments shouldnt be much of a surprise. Choose an unconventional envelope. That's 85% higher than the average open rate. Th ats why the unique open rate is the most robust metric for measuring email subject line performance and quality. For example, if 100 contacts receive your email but only 50 open it then your open rate is 50%. Imagine you send two different emails on the same subject to two different groups of people. 10 people clicked in the email . Open rate = unique opens/(sent emails - bounced emails). Only this time were looking at the science behind email click though rates. Open rates can increase with exclusivity and above all lead to more conversions. To calculate click-to-open rate, divide the number of unique clicks (1,250) by the number of unique opens (12,500), then multiply by 100 (1,250/12,500 = 0.1, 0.1 x 100 = 10%). CTOR stands for click-to-open rate.. The overall average open rate is 16.97%, with a 10.29% CTR - how do your email rates compare? To calculate your average open rate during a specific period, add up all of your individual open rates, and divide by the total number of emails sent during that period. 3. Desktop Click Thru Click thru rate from computer. The open rate is calculated like this: Open rate = [Unique opens (2) / (Emails sent (5) Emails Bounced (1))] = 1/2, or 50%. Open Rate Calculator. Unique Opens: The total recipients (original recipients or email forwards) that opened an email at least once. Click to Open Rate: It is an email marketing metric that helps determine how engaged your customers are with your content. This is a crucial distinction. This is called unique and it means that if one subscriber opens the email 5 times, then it only counts once, so you could never have more than 100%. Corey Smith. The average open rate for all industries we analyzed is 21.33%. Unique Open Rate. Out of those 2 people clicked the link only 1 time. It is an effective measure of how compelling your content is relative to the quality of your target list. UCTR is unique click-through rate and measures the number of unique clicks an emails link receives. However, your CTOR remains the same 10%. Talk to sales: +1 (919) 957-6150. The average email click-to-open rate is 9.94%. 1. One image load = one email open. 100 opens 100 different people opening your email. In click rate, it's being measured against the delivered emails, in click through rate, it's measured against the number of opens. The average CTR is 3.5%. These opens are not included in Total Opens or any associated open rates. Therefore, the preferable percentage of click-through rate is approximately 2.5%. That's right - 40%! The content should be unique and attract more and more customers, and by using creative content within your email, you can turn your emails into sales. Directory of Digital Marketing. According to the 2019 Email Benchmarking Report from the Data & Marketing Association (DMA), B2B emails have an average open rate of 20.8%, while B2C messages average 21.9%. After all, outside of working hours, everyone is a B2C target. Email Marketing: Unique Open Rate measures the number of times emails sent out during an email campaign were opened for the first time by individual users in relation to the total number of emails sent during that campaign. According to the DMAs Email benchmarking report 2019, the benchmark email open rate for 2018 was 20.8%. If 50,000 out of 100,000 recipients clicked the email in their inbox, that would be an open rate of 50%.

unique open rate vs open rate